The concept is that much like can people live in social bubbles so to speak, only interacting and being exposed to certain people and certain types of thinking, that this phenomena can happen online as well. Companies like Google and Facebook tailor what you see and what comes up on your feed or search results based on what you click on so your results are personalized. Now that may be good for some people as they get what they normally seek out, this new bubble is being decided for you. Good or not? You decide for yourself but the ol' LL thinks this is a tricky road to go down. So much for the free flow of information in the web.
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